Now that the world is opening once again for travel, incentive travel award programs are ramping up. Many travel planners are arranging their programs for 2022 and 2023 with the idea of a world unlocked for travel experiences. The Incentive Research Foundation undertook a study of destination preferences to learn how participants feel about incentive travel awards post-pandemic and how destination preferences have changed, if at all.
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Programs which utilize incentive travel as a key motivator continue to be seen as meaningful and desirable from the participant’s viewpoint.
The attitudes and attention of today’s workforce is rapidly evolving, and understanding what people perceive as worth their time and effort is key to
unleashing the maximum potential of people powered businesses.